This creative work was for Strepsils UAE, coming up with a campaign that would make strepsils top of mind for in the region. I wanted to use the range of products they have and translate this into a ‘spectrum’. Using the colours as a way for people to connect with the each product, I also wanted to create a fun game for each product/flavour that would educate the user and audience what the advantage of that product was and how it helps you. The games would be played through a microsite or app that is pushed through social media and advertising of the campaign. The main poster is also designed for people to scan a colour a play that game, with prizes also on offer.


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